Founder of the Northern California Association of Entrepreneurs
The Commonsense Entrepreneur mentors service related small businesses in customer-centric thinking as a primary tool to reach your goals. We analyze your business, provide recommendations you can apply immediately, and teach you the principles of customer-centric thinking.
Friend of Simplicity Interview
Trevor Gay, consultant to the National Health in England, interviewed me recently. Trevor is doing a series of interviews with folks he calls 'Friends of Simplicity' at his weblog Simplicity is the Key. He does an excellent job of tailoring the questions to each friend, making the end result personal and extracting the best snippets of business knowledge from each.
It was a lot of fun. After you've read it I hope you'll drop me a line and let me know what you think.
New Video: Persuasion and Negotiation: Don't Choose Lose/Lose!
Manners Matter!
Commonsense Approach to Business Etiquette
ChangeThis.com, home of Seth Godin's "Bootstrapper's Bible", Guy Kawasaki's "Art of the Start" and Chris Anderson's "Long Tail" has just published my manifesto "Manners Matter" as a free download. Enjoy!
Book Release
49 Commonsense Business Observations
Too many service related businesses have gotten so wrapped up in process, cost–cutting, and gimmicky advertising that they've forgotten that without customers, there is no business. Even those who remember the customer don't always know what customers want and how to provide it. 49 Commonsense Business Observations can help. All the details are on the book page.
2008 Summer Series: Free Business Classes
Attend a free one-hour class this summer throughout the months of July and August. I'll be teaching a series of four classes. Visit my Events page for all the details.
I'm Also a Digital Coach
Unless you're a computer programmer, you're probably not getting the most out of your computers. Computer programs are created by people who don't think the way you do, so it's no wonder that outside that realm, few people are very efficient at day-to-day tasks on their computer.
The great thing is that you don't have to think like a computer to get the permanent benefits of that efficiency. A very short learning curve can increase your computer efficiency by as much as 25%. Let me sit with you and show you how to do less computing but accomplish even more.
Others Have Said . . .
"You motivated me to set things in writing and think through my future plans....meeting with you did boost my confidence to pursue clients."
G. Becker
Risk-Free Consultation
My goal is to help small businesses succeed, while succeeding myself. As one step on that road, I would like to offer you a risk-free half-hour consultation. Let's discuss the biggest challenge you're facing in business, your most recent 'learning experience' (some call them mistakes), or your dreams for your career and yourself. Let me convince you of my ability to understand your issues quickly and offer practical guidance to help you succeed.
My usual fee is $50 per half-hour. If, at the end of our discussion, you don't feel that I've helped, you keep your check.
Regardless, I also sincerely ask for your honest feedback, and the right, if I choose, to include that feedback here on my website and in my book (credited to you, or anonymous; your choice.)
Please call toll free (877) 771-7746 or email Book@CommonsenseEntrepreneur.com (or use the contact form) to arrange your risk-free half-hour consultation by phone, email, or letter, or if you're in the Roseville/Sacramento area, in person at your place of business.
Another Free Offer!
We'd love to give you some free advice. Just email us a question, or a description of the issue you're facing, and we'll offer some ready-to-use suggestions and the reasons behind them. All we ask is your permission to re-print the essence of the Q&A.
Guided Tour
I'd like to take a moment to show you around the website. For information about my consulting services and business background, see the 'About' page. There's information about my books, instructional videos, and a regular weblog. I've included some case studies, links to other websites I find useful, and a press/speaker's kit. If you have any questions at all just fire up the contact form and I'll respond almost immediately.
