Persuasion and Negotiation: Don't Choose Lose/Lose!

Learn why the only negotiation paradigm which is equal to a win/win is 'no deal', and how to avoid choosing lose/lose—it's more common than you think.

From my Borders Bookstore class Commonsense Customer-Centric Thinking; more clips on the way.

Presentation: An Overview of Commonsense Entrepreneurship

My presentation on 16 November 2007 hosted by Pavilion Realty in Lincoln, California. We discussed six commonsense topics for entrepreneurs:

• Mentality
  • 1. It's Not About Money
  • 2. There is No Reality; Only Perception
• Management
  • 3. Joe versus Responsibility & Authority
  • 4. Is there a Gap in your GAAP?
• Marketing
  • 5. Talking to Friends is Better than Talking to Strangers
  • 6. People Don't Buy What They Need; They Buy What They Want

How Napoleon's Bridge-Builders Can Help Your Small Business

About Napoleon's pontonniers (his bridge-builders) and how the concepts they embodied can benefit your small business.

 

 

 

 

 

 

 

I wish Google would provide a way to select a different still frame.

Introduction

An introduction to The Commonsense Entrepreneur's goals and some comments on its origins.